Tuesday, March 22, 2011

First Steps

Facebook, Youtube, Twitter whats so amazing about them? They are free, we have reached an age where more and more resources in our life (mainly online) are free because of the creative use of advertising. I believe that advertising resources can reach beyond the computer into modern life. As our cities grow and become more complicated our costs of operation have grown but the funding pool we take from has expanded very little.
My idea is simple, offer businesses (Wisconsin based preferably) the opportunity to give products and or services to the city in return to city wide advertising, the same way Pabst has ads plastered all over the MCTS buses. One that as come to me, was have GE (or whatever company supplies the light bulbs to the city) give the bulbs to the city and in return as the dead bulbs are replaced advertising plaques (paid for by the business) carrying the colors and logo of the company are placed onto those poles. Everyday people will pass by and see GE Lighting Milwaukee plaques, not only that, it will open the door for these kinds of ads to go all over, have corporate America pay to maintain the cities of its customers, while spending the advertising budget they already have.